small-batch market data

Hipster Companies of the 2020s

Stonks, but make it artisanal. Ethically sourced. Probably overpriced.

The Index, over time 📈

Each ticker's % change since the start of the window, hand-rebased.

Steeping the chart ☕

Roasting fresh numbers — hang tight.

Today's pour ☕

The whole basket, cup by cup.

SBUX ▼ 1.00%
Starbucks
$105.11

Before it was cool to dislike it.

ETSY ▲ 3.23%
Etsy
$85.74

Handmade, small-batch, definitely not mass-produced.

SHOP ▼ 1.69%
Shopify
$123.55

For your friend's candle side-hustle.

SPOT ▲ 0.90%
Spotify
$485.38

We'd rather be listening to vinyl, but.

BYND ▲ 1.92%
Beyond Meat
$0.63

Plant-based, obviously.

GPRO ▲ 1.09%
GoPro
$0.71

For documenting the bike commute.

AAPL ▲ 4.01%
Apple
$327.50

The original hipster starter pack.

BIRD ▲ 0.34%
Allbirds
$2.96

Shoes made of, like, trees and stuff.

WRBY ▲ 1.09%
Warby Parker
$27.91

Non-prescription, for the aesthetic.

SG ▼ 5.22%
Sweetgreen
$6.72

An $18 salad is an investment in self.

Priced by the cup

Current share price across the basket.