small-batch market data

Hipster Companies of the 2020s

Stonks, but make it artisanal. Ethically sourced. Probably overpriced.

The Index, over time 📈

Each ticker's % change since the start of the window, hand-rebased.

Steeping the chart ☕

Roasting fresh numbers — hang tight.

Today's pour ☕

The whole basket, cup by cup.

SBUX ▲ 0.07%
Starbucks
$96.95

Before it was cool to dislike it.

ETSY ▼ 0.59%
Etsy
$88.65

Handmade, small-batch, definitely not mass-produced.

SHOP ▲ 0.25%
Shopify
$178.59

For your friend's candle side-hustle.

SPOT ▼ 0.03%
Spotify
$533.21

We'd rather be listening to vinyl, but.

BYND ▼ 1.26%
Beyond Meat
$7.08

Plant-based, obviously.

GPRO ▲ 0.87%
GoPro
$1.16

For documenting the bike commute.

AAPL ▲ 0.88%
Apple
$345.01

The original hipster starter pack.

BIRD ▲ 0.00%
Allbirds
$2.36

Shoes made of, like, trees and stuff.

WRBY ▲ 0.57%
Warby Parker
$24.73

Non-prescription, for the aesthetic.

SG ▲ 0.28%
Sweetgreen
$10.63

An $18 salad is an investment in self.

Priced by the cup

Current share price across the basket.