small-batch market data

Hipster Companies of the 2020s

Stonks, but make it artisanal. Ethically sourced. Probably overpriced.

The Index, over time 📈

Each ticker's % change since the start of the window, hand-rebased.

Steeping the chart ☕

Roasting fresh numbers — hang tight.

Today's pour ☕

The whole basket, cup by cup.

SBUX ▲ 0.55%
Starbucks
$107.85

Before it was cool to dislike it.

ETSY ▲ 0.78%
Etsy
$83.59

Handmade, small-batch, definitely not mass-produced.

SHOP ▼ 0.93%
Shopify
$152.90

For your friend's candle side-hustle.

SPOT ▲ 3.84%
Spotify
$547.51

We'd rather be listening to vinyl, but.

BYND ▼ 1.00%
Beyond Meat
$13.86

Plant-based, obviously.

GPRO ▼ 0.86%
GoPro
$0.60

For documenting the bike commute.

AAPL ▲ 1.63%
Apple
$319.70

The original hipster starter pack.

BIRD ▼ 8.30%
Allbirds
$2.54

Shoes made of, like, trees and stuff.

WRBY ▼ 1.07%
Warby Parker
$25.00

Non-prescription, for the aesthetic.

SG ▲ 2.65%
Sweetgreen
$6.97

An $18 salad is an investment in self.

Priced by the cup

Current share price across the basket.